Field reports from the growth front-lines.

Playbooks, case studies, and benchmarks for service businesses serious about marketing, AI, and operations.

Why your business still needs a website in 2026 (and what it should be doing for you)

Article

Strategy

Why your business still needs a website in 2026 (and what it should be doing for you)

Social pages and Google profiles are rented land. Your website is the only piece of the internet you actually own, and this Black Friday, there's never been a cheaper way to build it right.

Nov 6, 20266 min read

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Present. Pitch. Propose. Introducing Townova's Presentation & Proposal service

Announcement

New Service

Present. Pitch. Propose. Introducing Townova's Presentation & Proposal service

You can be the best at what you do and still lose the deal to a better-looking deck. Our newest service makes sure that never happens again.

Oct 14, 20265 min read

Why AI voice agents are the new front desk for home-service businesses

Article

AI Agents

Why AI voice agents are the new front desk for home-service businesses

After-hours calls are where 40% of plumbing, HVAC, and roofing leads die. Here's how AI voice agents quietly fix the leak.

May 2, 20266 min read

The hidden ROI of a free, professionally built website (and why we give them away)

Article

Strategy

The hidden ROI of a free, professionally built website (and why we give them away)

Townova's $0-down website + AI chatbot offer isn't a gimmick, it's the cheapest, fastest way to plug the biggest lead leak most service businesses have.

Apr 18, 20265 min read

Aurora Aesthetics: 0 to page-one in 90 days, +312% new patient bookings

Case Study

Med Spa

Aurora Aesthetics: 0 to page-one in 90 days, +312% new patient bookings

How a single-location med spa in Vancouver went from invisible to fully booked using Townova's marketing + AI chatbot stack.

Mar 21, 20268 min read

Article

Local SEO

The 2026 Google Business Profile checklist for commercial service businesses

Twelve fast wins on your GMB listing that compound into 30-50% more local search calls in a quarter.

Feb 9, 20264 min read

Northstar Mechanical: from 12 missed calls/week to a 24/7 booking machine

Case Study

Commercial HVAC

Northstar Mechanical: from 12 missed calls/week to a 24/7 booking machine

How a commercial HVAC company in Ontario stopped losing weekend service calls, and grew 40% in one quarter.

Jan 15, 20266 min read

The 7 marketing mistakes commercial service businesses make (and how to fix each in a week)

Article

Strategy

The 7 marketing mistakes commercial service businesses make (and how to fix each in a week)

Pest control, cleaning, elevator, security, and waste businesses share the same seven traps. Here's the short list.

Dec 5, 20257 min read