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Case StudyCommercial HVAC
Northstar Mechanical: from 12 missed calls/week to a 24/7 booking machine
How a commercial HVAC company in Ontario stopped losing weekend service calls, and grew 40% in one quarter.
January 15, 20266 min read· Townova Case Study
Northstar Mechanical operates commercial HVAC across southern Ontario. Their challenge wasn't lead volume, it was after-hours and weekend calls from facility managers that kept rolling to voicemail.
Starting point
- 12+ missed inbound calls per week, mostly nights/weekends
- Average return-call delay: 14 hours
- Lead-to-job conversion: 18%
What we built
- AI voice agent trained on Northstar's services, brands, and on-call rotation
- CRM workflow: instant SMS + email confirmation, dispatcher handoff
- Website rebuild with commercial-only positioning and case studies
- Reputation automation across Google + Yelp
Result after 12 weeks
- Missed calls answered: 100%
- Average response time: 14h → 38 seconds
- Lead-to-job conversion: 18% → 31%
- Quarterly revenue: +40% vs. prior quarter
“We used to miss leads after hours constantly. Townova's AI agent now handles all of that. We've grown 40% this quarter.”, David K. Operations, Northstar.
Next step
Build the same setup for your shop
Book a 30-min call with our CEO and we'll scope it together.
