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The 2026 Google Business Profile checklist for commercial service businesses
Twelve fast wins on your GMB listing that compound into 30-50% more local search calls in a quarter.
February 9, 20264 min read· Townova Editorial
Your Google Business Profile (GBP/GMB) is the highest-leverage piece of local marketing real estate you own, and the most consistently neglected.
The 12 checks
- 01Primary category matches your highest-margin service exactly
- 02All 9 secondary categories used
- 03Service area set to ZIP-level precision
- 04Service list populated with descriptions (not just titles)
- 05Photos: 25+ original, geotagged, refreshed monthly
- 06Q&A: 10+ owner-seeded questions and answers
- 07Posts: 1 weekly, mix of offer + update
- 08Booking link: direct, no intermediate page
- 09Attributes: identity, accessibility, payment
- 10Products module: top 3 with prices
- 11UTM tagging on the website link
- 12Review velocity: 4+/month, all replied to within 24 hours
When all 12 are in place and maintained, our internal benchmark across 80+ accounts shows a 30-50% lift in profile calls and direction requests within a quarter.
Next step
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