Aurora Aesthetics: 0 to page-one in 90 days, +312% new patient bookings
How a single-location med spa in Vancouver went from invisible to fully booked using Townova's marketing + AI chatbot stack.
Aurora Aesthetics is a single-location aesthetic clinic in Vancouver, BC, offering injectables, laser, and skincare. The owner was burning $4,200/month on a hands-off ad agency and watching bookings stay flat.
The starting position
- Google Business Profile: 14 reviews, 3.9 stars
- Ranking: page 2 for branded search, nowhere for category
- Website: 5-year-old template, no online booking, no chatbot
- Lead response: 6-18 hours after-hours, ~22% close rate on first call
What we built
We rebuilt the site under the free-website offer, deployed an AI chatbot trained on every treatment + price range, and ran a tight paid + organic stack focused on three high-intent service pages.
- Rebuilt site with AI chatbot, online booking, and treatment-specific landing pages
- Local SEO: schema, GMB optimization, 32 location-relevant backlinks
- Paid: Meta + Google search, ROAS-targeted at $4 for $1
- Reputation: automated post-treatment review requests, AI-drafted owner responses
The 90-day result
- Reviews: 14 → 87 (4.9★)
- New patient bookings: +312% vs prior 90 days
- Page-one ranking for 3 commercial-intent keywords
- Avg ad cost per booked consult: $48 → $19
- After-hours leads now captured: 100% (vs. 0%)
What worked, in the owner's words
“The chatbot is doing 60% of what my front desk used to do. I sleep through the night and wake up to a calendar full of consults. That's the actual win.”, Sarah L. Founder, Aurora Aesthetics.
Run the same playbook for your clinic
Get a free audit, we'll benchmark your med spa against Aurora's starting position and map the 90-day plan.
